Oct. 28, 2021
Topic: Q3 in Review and What's Ahead?
Guests: Donnie Shelton & Dan Gordon
In this episode we discuss:
Digital marketing updates
Q3 digital marketing data, according to Coalmarch, including a growth in organic traffic year-over-year
How Google has fine tuned its algorithm, so it benefits marketers more than ever to follow their advice and focus on the customer experience rather than try to game the system
A dip in mosquito and spotted lanternfly ad performance
How Google Local Services is slowing down for some companies
Tax updates
Due to fear over capital gains tax increase, it would be difficult to sell a company before year-end at this point because of the volume of people trying to sell
How the ordinary tax rate could change
Potential changes to the 199A deduction
Why gift and estate planning is important due to the potential changes in the unified tax credit
September Pest Index results
The total U.S. pest control index increased 14.3% year-over-year in September, a slight deceleration from August 2021, which was up 15% year-over-year
Residential is up 18.9%, likely due to the ongoing work-from-home situation
Public pest company performance
Supply chain, pricing, inflation and labor market observations
How the disruption in the supply chain is affecting the market in terms of product availability and pricing
Donnie's recommendations for handling these challenges
How lawn care companies should be bracing for a bigger impact due to chemical and seed costs
Why you should be adjusting for inflation in terms of service pricing and pay
COVID aside, a change in population trends is affecting the labor market, and Donnie's approach to handling it at Triangle
Resources mentioned:
Advice: "I don't think there's a better time to raise your prices ... People definitely understand." —Dan Gordon
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