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Episode 55

Oct. 28, 2021

Topic: Q3 in Review and What's Ahead?

Guests: Donnie Shelton & Dan Gordon

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In this episode we discuss:


Digital marketing updates

  • Q3 digital marketing data, according to Coalmarch, including a growth in organic traffic year-over-year

  • How Google has fine tuned its algorithm, so it benefits marketers more than ever to follow their advice and focus on the customer experience rather than try to game the system

  • A dip in mosquito and spotted lanternfly ad performance

  • How Google Local Services is slowing down for some companies

Tax updates

  • Due to fear over capital gains tax increase, it would be difficult to sell a company before year-end at this point because of the volume of people trying to sell

  • How the ordinary tax rate could change

  • Potential changes to the 199A deduction

  • Why gift and estate planning is important due to the potential changes in the unified tax credit

September Pest Index results

  • The total U.S. pest control index increased 14.3% year-over-year in September, a slight deceleration from August 2021, which was up 15% year-over-year

  • Residential is up 18.9%, likely due to the ongoing work-from-home situation

  • Public pest company performance

Supply chain, pricing, inflation and labor market observations

  • How the disruption in the supply chain is affecting the market in terms of product availability and pricing

  • Donnie's recommendations for handling these challenges

  • How lawn care companies should be bracing for a bigger impact due to chemical and seed costs

  • Why you should be adjusting for inflation in terms of service pricing and pay

  • COVID aside, a change in population trends is affecting the labor market, and Donnie's approach to handling it at Triangle

Resources mentioned:

Advice: "I don't think there's a better time to raise your prices ... People definitely understand." —Dan Gordon

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