Episode 106

12/1/22

Topic: Strategic Planning Made Simple

Guest: Verne Harnish, founder and CEO of Scaling Up and bestselling author of “Mastering the Rockefeller Habits” and “Scaling Up (Rockefeller Habits 2.0)”

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In this episode we discuss:

• Verne's concept of the One-Page Strategic Plan and Vision Summary

• The power of going back to the fundamentals and communicating a simple plan to your team

• His work with lawn care industry veteran Barrett Ersek

• How putting your plan in writing helps you achieve your goals

• Why your success starts with your people

• The "lifeline exercise" and how to do it

• The importance of weekly huddles, including sharing personal and professional good news

• How your BHAG provides direction and focus

• Why you should strategic plan even if you plan to exit in the next couple years

• How the 7-70 rule can help you identify a niche and determine how you'll grow

• Focusing on core customers and the difference going after market share and profit share

• Why and how revenue growth is so vital

• Finding the "Moneyball" metric for your company

• Dan's takeaways from the conversation

• How to send bad customers to the competition

Resources mentioned:

• PMP Industry Insiders Episode 64 with Verne Harnish: 4 Decisions Every Business Must Get Right

• Verne's One-Page Strategic Plan document

• More one-page tools from Scaling Up

• Verne's updated books:

• Book by Patrick Lencioni: "The 5 Dysfunctions of a Team"

• Books and tools by Jim Collins

Notable: "Right now I don't think anybody wants to waste money and time. You've got to get everybody on the same page." —Verne Harnish, CEO of Scaling Up

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