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Episode 106


Topic: Strategic Planning Made Simple

Guest: Verne Harnish, founder and CEO of Scaling Up and bestselling author of “Mastering the Rockefeller Habits” and “Scaling Up (Rockefeller Habits 2.0)”

In this episode we discuss:

  • Verne's concept of the One-Page Strategic Plan and Vision Summary

  • The power of going back to the fundamentals and communicating a simple plan to your team

  • His work with lawn care industry veteran Barrett Ersek

  • How putting your plan in writing helps you achieve your goals

  • Why your success starts with your people

  • The "lifeline exercise" and how to do it

  • The importance of weekly huddles, including sharing personal and professional good news

  • How your BHAG provides direction and focus

  • Why you should strategic plan even if you plan to exit in the next couple years

  • How the 7-70 rule can help you identify a niche and determine how you'll grow

  • Focusing on core customers and the difference going after market share and profit share

  • Why and how revenue growth is so vital

  • Finding the "Moneyball" metric for your company

  • Dan's takeaways from the conversation

  • How to send bad customers to the competition

Resources mentioned:

Notable: "Right now I don't think anybody wants to waste money and time. You've got to get everybody on the same page." —Verne Harnish, CEO of Scaling Up

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