12/1/22
Topic: Strategic Planning Made Simple
Guest: Verne Harnish, founder and CEO of Scaling Up and bestselling author of “Mastering the Rockefeller Habits” and “Scaling Up (Rockefeller Habits 2.0)”
In this episode we discuss:
Verne's concept of the One-Page Strategic Plan and Vision Summary
The power of going back to the fundamentals and communicating a simple plan to your team
His work with lawn care industry veteran Barrett Ersek
How putting your plan in writing helps you achieve your goals
Why your success starts with your people
The "lifeline exercise" and how to do it
The importance of weekly huddles, including sharing personal and professional good news
How your BHAG provides direction and focus
Why you should strategic plan even if you plan to exit in the next couple years
How the 7-70 rule can help you identify a niche and determine how you'll grow
Focusing on core customers and the difference going after market share and profit share
Why and how revenue growth is so vital
Finding the "Moneyball" metric for your company
Dan's takeaways from the conversation
How to send bad customers to the competition
Resources mentioned:
PMP Industry Insiders Episode 64 with Verne Harnish: 4 Decisions Every Business Must Get Right
Verne's One-Page Strategic Plan document
More one-page tools from Scaling Up
Verne's updated books:
Book by Patrick Lencioni: "The 5 Dysfunctions of a Team"
Notable: "Right now I don't think anybody wants to waste money and time. You've got to get everybody on the same page." —Verne Harnish, CEO of Scaling Up
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