Episode 168

3/14/24

Topic: Customer Reviews: Do's & Dont's

Guests: Dan Gordon & Donnie Shelton

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave and PestSure

• PMP Industry Insiders Peer Groups

• The role reviews play in helping consumers avoid making bad purchasing decisions

• Google's review policy, including prohibited content

• Reviews in exchange for compensation

• Best practices for prompting clients to leave a review

• What to do when you get a negative review

• How Donnie recommends getting ChatGPT involved

• How to avoid getting defensive and look at reviews as an opportunity to grow
  

Resources mentioned:

• Book by Robert Cialdini: "Influence: The Psychology of Persuasion"

Notable: "If you're not coaching customers on how to leave a review, I think you're really missing an opportunity." —Donnie Shelton

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