top of page

Episode 181

6/13/24

Topic: 6 Keys to Customer-Centric Innovation

Guest: Dr. Cassie Krejci Ph.D., Head of Science & Innovation, North America, for Rentokil Initial



In this episode we discuss:

  1. Understanding unmet needs by leading with empathy

  2. Creating "yes" conversations

  3. Focusing your attention on unknowns

  4. Identifying go/no-go decisions

  5. Asking stakeholders (customers or technicians) for feedback

  6. Looking at patterns of human behavior (customers or technicians)


Notable: "Don't let AI write all your content. Put a face and a brand consistency to what you're saying, and you're more likely to ... get followers because people appreciate that." —Dr. Cassie Krejci, Ph.D.

Like what you heard?


Rate and review us on Apple.


Tell a friend in the industry.

Subscribe on

Apple Music













Comments


bottom of page