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Episode 181


Topic: 6 Keys to Customer-Centric Innovation

Guest: Dr. Cassie Krejci Ph.D., Head of Science & Innovation, North America, for Rentokil Initial

In this episode we discuss:

  1. Understanding unmet needs by leading with empathy

  2. Creating "yes" conversations

  3. Focusing your attention on unknowns

  4. Identifying go/no-go decisions

  5. Asking stakeholders (customers or technicians) for feedback

  6. Looking at patterns of human behavior (customers or technicians)

Notable: "Don't let AI write all your content. Put a face and a brand consistency to what you're saying, and you're more likely to ... get followers because people appreciate that." —Dr. Cassie Krejci, Ph.D.

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