Episode 230

6/12/25

Topic: Untapped Talent: How a VA Can Help You Grow

Guest: Seth Watson, Owner, Arete Pest Control and Focus Virtual Assistants

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest

• PMP Industry Insiders Peer Groups

• The Toby Keith song Donnie references

• Seth's background in the pest control industry and how he got his start knocking doors

• How the COVID-19 pandemic created a need for Seth's business that opened him to trying the virtual assistant (VA) concept

• His lightbulb moment with his first VA, Maria

• Different roles VA can take on for pest control companies

• How hiring a VA works from a general perspective — including approximate costs

• Why Focus Virtual Assistants requires owners to take a training course

• A few legal issues you might run into

• Why VAs are specifically a good fit for pest and lawn

• Best practices for internal communication and building culture

• The Brooks & Dunn song Seth references

• Focus Virtual Assistants' success rate

  
  

Notable: "If you call my (pest control) office today you're going to talk to someone in the Philippines or Mexico or Argentina or somewhere in Latin America." —Seth Watson

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