Episode 231

6/19/2025

Topic: The Biggest Marketing Mistakes We See

Guest: Janelle Lucas, Team Lead, Client Success, Coalmarch

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest

• PMP Industry Insiders Peer Groups

• Janelle's background and how she came to work at Coalmarch and the pest industry

• Mistake 1: Over-reliance on one marketing channel

• Why it all starts with your budget and what's a bare minimum budget

• How to think about AI vs. Google

• Mistake 2: Overlooking digital competitors & differentiation

• How branded photos are a huge missed opportunity

• Mistake 3: Inconsistent review generation

• Why it's so important to have an ongoing approach across multiple platforms

• Mistake 4: No feedback loop between marketing and sales

• Why it's important to connect salespeople back to your marketing efforts

  
  

Resources mentioned:

• Creating a Marketing Budget: A Step-by-Step Guide

• Webinar: The Rise of AI in Search: How It’s Reshaping SEO Strategies

• How to Advertise Your Business: 12 Proven Strategies for Growth

• The Importance of Brand Positioning: How It Can Elevate Your Pest Control Business

• Free eGuide: Review Generation Playbook

• Data-Driven Growth: Why ROI Should Drive Your Digital Marketing Decisions

• Free month of Coalmarch for podcast listeners: https://www.coalmarch.com/podcast

Notable: "Review generation is the most overlooked area across our client base." —Janelle Lucas, Coalmarch

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