Episode 238
- Marisa Palmieri Shugrue
- Aug 13, 2025
- 2 min read
8/14/25
Topic: Insider Look: A PMP Shares His Journey to $3M & Peer Group Takeaways
Guest: Caleb Cunningham, Owner, Justice Pest Services
In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest
PMP Industry Insiders Peer Groups
How Caleb got his start buying a one-man pest control route in 2012
Caleb meeting Dan and Donnie and joining a peer group in 2022
Why he stayed in the field for a decade and was afraid to grow
The power of getting outside help in your business
How taking advantage of "windshield time" has been helpful for Caleb's growth
The commitment of a peer group from Caleb's perspective
The importance of being vulnerable and getting feedback
Why Donnie says a peer group is a service center, not a showroom
How being in a peer group has helped Caleb hone his leadership skills and company culture
Specific examples of changes he's made as a result of the peer group, including price increases, bundling services, reconsidering service frequency, establishing SOPs and more
Caleb's current challenges and goals for the future of Justice Pest Services
How Caleb "hits for the cycle" as a user of all the PMP Industry Insiders Podcast sponsors
Resources mentioned:
WorkWave's Beyond Service conference
PMP Industry Insiders Peer Groups
Sheri Spencer Bachman/Pest Control Business Coach
PMP Industry Insiders Episode 228: The Ideal Branch Size for Pest Control
Notable: "I view it as a two-part career in pest control so far. Part One was kind of by myself and Part Two is this whole new chapter that opened up once I started to get help from other people." —Caleb Cunningham, Owner, Justice Pest Services
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