4/20/23
Topic: How One LCO Leverages Marketing Automation Tools
Guest: Liam Sunstrum, owner of Yard Dawgs
In this episode we discuss:
What is Hubspot and why Liam uses it to streamline his marketing, sales and customer service
The definition of closed-loop marketing and how Liam uses Hubspot to execute it
How Yard Dawgs uses Hubspot in concert with RealGreen
An example of a campaign Yard Dawgs has set up to automate quick replies to leads
An example of how Yard Dawgs uses marketing automation for accounts receivable
An example of an automated cancel/past lead email sequence
How Yard Dawgs plans to use artificial intelligence-enabled video to reach prospects
Liam's tips to get started with marketing automation software like Hubspot
How Yard Dawgs is using dynamic website targeting with lists
An example of how Yard Dawgs uses Hubspot for customer service
How Yard Dawgs is improving SMS response rates
How a website "lawn score quiz" helped the company generate 1,600 leads
The way Liam uses Net Promoter Scores to generate online reviews
What "website creepers" are and how Yard Dawgs targets them
The "Black Friday special" campaign
Marketing mistakes Liam's made and what he's learned from them
Resources mentioned:
Marketing automation software: Hubspot
Lawn care software: RealGreen
Personalized AI video software: Windsor.io
Gong sales coaching platform
Notable/Advice: "If they're going to submit (a form) on your website, I guarantee they're going to do it for five other competitors. In my opinion, the first one to reach out to them is the one that's going to book the sale." —Liam Sunstrum
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