Topic: D2D: Get the Sales You Need With a Proven Playbook
Guest: Lenny Gray, author of “Door-to-Door Millionaire”
In this episode we discuss:
Lenny's background knocking doors in the pest control industry
The strategy behind D2D and how it compares to digital marketing or doing an acquisition
What you "must do" if you go this route
Lenny's take on the key to training
Whether D2D is a sprint or marathon
How to get started in D2D
Who shouldn't try door-to-door marketing
The best way to finance a door-to-door campaign
The revenue expectation for a new summer sales rep
The closing ratio for door knockers in the pest control industry
The one KPI Lenny worries about the most
Ideas for recruiting door knockers
Challenges with hiring outside sales firms
Notable: "You can't even tell me if you're going to be able to do this or not until you talk to 600 people." —Lenny Gray
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