Episode 175

Marisa Palmieri Shugrue
May 2, 2024
2 min read

5/2/24

Topic: Rentokil's Leaders Talk Growth Strategy

Guests: John Myers, CEO of U.S. Pest Control, & Brad Paulsen, CEO of North America, Rentokil

Click here to listen.

Click here to watch.

In this episode we discuss:

Our sponsors Coalmarch by Workwave and PestSure
PMP Industry Insiders Peer Groups
Brad's background and his take on joining Rentokil
Rentokil's explosive growth in the U.S. over the last 20 years (Rentokil Terminix generates $3.2 billion in revenue)
How John's role has changed and the leadership lessons he's learned
- Delegate
- Surround yourself with subject-matter experts
- Improve execution and project management
Why John recommends reading the Wall Street Journal every day
Marketing and Rentokil's Q1 results, including disappointing organic growth
The Right Way 2 Growth Plan, a framework Rentokil is using to drive growth, including:
- Being an employer of choice
- Improving marketing acquisition (including sales and marketing)
- Delivering a consistent and dependable service experience
- Retaining customers
The importance of communication when implementing a framework for growth
The impact of the Terminix acquisition on the results
Brad's thoughts on the changing digital marketing landscape
The status of the Terminix acquisition and a concept called "the Rentokil/Terminix way of doing business"
Whether there are plans to consolidate brands
John's comments on the future of M&A for Rentokil and the industry overall

Resources mentioned:

PMP Industry Insiders Podcast Episode 74: Terminix/Rentokil Update: An Exclusive Sit-Down with John Myers
PMP Industry Insiders Podcast Episode 108 with John Myers: Rentokil Terminix — an Exclusive Integration Update
Case Study: Rentokil's acquisition of RK Environmental

Notable: "Your reputation in the marketplace influences your results digitally ... The No. 1 reason a customer quits any pest control company is not complex. You failed to solve the pest problem." —John Myers, Rentokil