Episode 183

6/27/24

Topic: Review Generation & Its Impact on Your Growth

Guest: Christin Nein, Sr. Director, Product Development, Coalmarch by Workwave

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave and PestSure

• PMP Industry Insiders Peer Groups

• Why everyone knows reviews are important, but businesses still struggle with them

• Three reasons Google reviews are best
  

• How to implement a review generation program

• Why scattered texts are better than bulk emails when asking for reviews

• The power of incentivizing technicians or CSRs to ask for reviews

• Why you need reviews for all your branches

• More ratings vs. higher ratings

• How to respond to negative reviews

• Whether third-party platforms are a good approach to collect reviews

• Does it work to coach customers on how to write a review?

• What not to do when it comes to generating reviews

• How to handle a review "hit job"

• Is there a way to "cherry pick" reviews and is it a good idea?

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Resources mentioned:

• Coalmarch's Review Generation Playbook

• PMP Industry Insiders Episode 168: Customer Reviews: Do's & Don'ts

Notable: "Having a really strong review profile on Google is a great way to enhance the performance of your marketing." —Christin Nein

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