Episode 219
- Marisa Palmieri Shugrue
- Mar 27
- 2 min read
3/27/25
Topic: Creating Cohesion: The Power of a Singular Vision
Guests: Dan Gordon & Donnie Shelton

In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest
PMP Industry Insiders Peer Groups
Donnie explains his challenges managing the business at Triangle as the company has grown
How it's more difficult to pivot and change priorities as you grow
Why it's common for large companies to bring in professional managers
The perils of silos and poorly communicating priorities
The importance of and process for hiring in line with your culture
How to get everyone back on the same page
6 key questions business owners must answer (from Patrick Lencioni's The Advantage):
Why do we exist?
How will we behave?
What do we do?
How will we succeed?
What's most important right now?
Who does what?
How Donnie hosts a state of the company meeting to review these every quarter
Triangle's purpose: "Do what you love, with people you love, making a massive difference, being compensated appropriately and having time for other passions."
Triangle values — GO RISE:
Growth
Ownership
Respect
Integrity
Service
Excellence
How Donnie explains the game of business
The Latin phrase "esse quam videri," which is North Carolina's motto, means “to be rather than to seem” and why Donnie talks about it
Communicating internally vs. externally
Resources mentioned:
Notable "It's natural as the business gets larger that it gets more and more difficult for the entrepreneur to clearly articulate his or her vision, to focus on what priorities are and then get a large team behind them." —Donnie Shelton
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