Episode 242
- Marisa Palmieri Shugrue
- Sep 11
- 1 min read
9/11/25
Topic:
Guest: Brian Goldman, CEO, Big Blue Bug Solutions
In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest
PMP Industry Insiders Peer Groups
The background of Big Blue Bug Solutions and its American Dream story
The giant termite replica on the roof of the business, how Brian's father is the one who came up with the idea and why it's blue
How it's become a local icon and featured in movies, TV shows and more
The decision to official change the name from New England Pest Control to Big Blue Bug Solutions
How the company has leveraged the bug as part of its brand with media, nonprofit, sports partnerships and radio
How Brian's background as a sports broadcaster has been a "blessing in disguise"
A tangent about the New England Patriots and Bill Belichick
Brian's advice for others about making a big impact with their brand
The company's decision to expand its territory rather than expand its service offerings
The power of limiting many the service codes in the business down to just 34
How streamlining services has transformed the business and led to fewer questions internally
Notable: "Don't be afraid to be outlandish, be different, stand out. So many people are so afraid of drawing attention." —Brian Goldman
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