Episode 251
- Marisa Palmieri Shugrue
- 4 days ago
- 2 min read
11/13/25
Topic: When AI Picks the Pest or Lawn Company: What Businesses Must Know
Guests: Dan Gordon & Donnie Shelton
In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest
PMP Industry Insiders Peer GroupsÂ
OpenAI's debut of the Atlas browser, which has ChatGPT built in
Why you might want to watch this episode to see Donnie's live demo
One way you can practically use Atlas — to do a SWOT analysis of your website or your competitors' sites with the "Ask ChatGPT" function
How you can use this tool to improve your website copy
How you can use the Atlas browser's premium "agent mode" — and how it is likely to affect search and consumer behavior
Why this fundamentally changes digital marketing, although it won't be overnight
How Donnie recently used this function to book a haircut
How Atlas is only available on Macs right now, but should be out for Windows soon
Whether OpenAI will be a true competitor to Google
Frustrations around pay-per-click's cost per lead and cost per sale
Whether there will be data risks and malicious actions embedded in these processes
How commerce will be integrated into AI platforms
Ways and tools Donnie is using AI at Triangle for training and information sharing
Actions Donnie recommends pest control businesses take now to prepare for these changes
Resources mentioned:
SEMRush article Donnie references about AI search traffic
AI tool Donnie uses for training: NotebookLM
AI tool Donnie uses for internal procedures: ChatGPT Business
PMP Industry Insiders Episode 166: Q&A with an AI Expert
Notable: "The way we market and who we are marketing to is fundamentally shifting ... You're going to have to convince AI to recommend you now." —Donnie Shelton
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