Episode 286

8/13/26

Topic: Building a Purpose-Driven Company

Guest: Dean Burnside, Owner, Good News Pest Solutions

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave, PestSure, Voice for Pest, Forshaw & PestPac by WorkWave

• PMP Industry Insiders Peer Groups & Conference

• Dean Burnside's journey from being a worship leader to purchasing a pest control business

• The decision to operate a company as a platform for ministry

• How the name Good News Pest Solutions was inspired during a C12 meeting

• Strategies for embedding mission, vision, and values into company culture

• The role of the full-time pastor Good News has on staff, known as a "culture coach"

• How the company incorporates daily prayer into operations

• Shifting to a "green" service model for environmental stewardship

• Advice on identifying your company's "why" and a "hedgehog concept" to focus business efforts

• Why Good News Pest uses the 4DX system to operate

• How the company tracks net new customers as a primary metric

  
  

Resources mentioned:

• Christian business forum Dean belongs to: C12

• Book: Good to Great by Jim Collins

• Book: The 4 Disciplines of Execution (4DX) by Chris McChesney

• Book: Traction by Gino Wickman

Notable: "We're here to build a great business for a greater purpose." —Dean Burnside, Good News Pest Solutions

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Support our sponsors Coalmarch by Workwave, PestSure, Voice for Pest, Forshaw & PestPac by WorkWave.

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