Episode 289
- 23 hours ago
- 1 min read
9/3/26
Topic: How to Build a Pest Company That AI Recommends
Guests: Donnie Shelton & Dan Gordon
In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure, Voice for Pest, Forshaw & PestPac by WorkWave
PMP Industry Insiders Peer Groups & Conference
The topic of how customer search habits are shifting from traditional search engines to AI agents
The learnings from a previous failed AI search demo and why consistent online data is crucial for visibility
Five fundamental questions regarding company identity, service areas, and expertise that must be clearly answered for AI
Two core pillars for AI optimization: maintaining clarity and providing verifiable evidence
The three layers of an AI recommendation: context, discoverability, and evidence-based confidence
A successful live demonstration of an AI agent recommending a pest control company based on specific local criteria
A practical playbook for building an 'evidence stack' to ensure your company remains competitive and recommendable
The future of AI in business and the massive ROI potential of leveraging AI for marketing and growth
Notable: "A useful question for an owner that's listening is what does the public web teach an AI about your company and have you given it enough reliable evidence to recommend you?" —Donnie Shelton
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