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Episode 111


Topic: Looking into the Pest Industry Crystal Ball

Guest: Jim Fredericks, Ph.D., Executive Director, PPMA & Senior Vice President of Public Affairs, NPMA

In this episode we discuss:

  • Jim's background as a technical director in the industry at Home Paramount Pest Control in Maryland and his new role as Executive Director of the Professional Pest Management Alliance (PPMA) and Senior Vice President of Public Affairs of the National Pest Management Association (NPMA)

  • How the NPMA is an umbrella organization and the PPMA fits underneath it as a "Got Milk" campaign for the pest industry

  • How NPMA members are not automatically PPMA members and why

  • Jim's focus for the near and long term

  • Some results from PPMA's efforts over the last few decades

  • The benefits to becoming a PPMA investor, including Mainframe, crisis communications assistance, access to consumer research, AI-enabled consumer research, and more

  • How two big projects coming down the pike are an Instagram account and a redesign of

  • How Gen Z consumers might affect the market going forward

  • What Jim sees when he looks in his crystal ball (hint: more pests)

Resources mentioned:

Notable: "Almost everybody drinks milk, right? That's what we'd like to see for pest control: that everybody's got pest control. Our messaging always is geared to grow the industry and drive consumers to a pro." —Jim Fredericks, PPMA

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