1/19/23
Topic: Looking into the Pest Industry Crystal Ball
Guest: Jim Fredericks, Ph.D., Executive Director, PPMA & Senior Vice President of Public Affairs, NPMA
In this episode we discuss:
Jim's background as a technical director in the industry at Home Paramount Pest Control in Maryland and his new role as Executive Director of the Professional Pest Management Alliance (PPMA) and Senior Vice President of Public Affairs of the National Pest Management Association (NPMA)
How the NPMA is an umbrella organization and the PPMA fits underneath it as a "Got Milk" campaign for the pest industry
How NPMA members are not automatically PPMA members and why
Jim's focus for the near and long term
Some results from PPMA's efforts over the last few decades
The benefits to becoming a PPMA investor, including Mainframe, crisis communications assistance, access to consumer research, AI-enabled consumer research, and more
How two big projects coming down the pike are an Instagram account and a redesign of PestWorld.org
How Gen Z consumers might affect the market going forward
What Jim sees when he looks in his crystal ball (hint: more pests)
Resources mentioned:
PMP Industry Insiders Episode 105 with former PPMA Executive Director Cindy Mannes
Jim's email address: ppma@pestworld.org
Notable: "Almost everybody drinks milk, right? That's what we'd like to see for pest control: that everybody's got pest control. Our messaging always is geared to grow the industry and drive consumers to a pro." —Jim Fredericks, PPMA
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