Episode 105

11/17/22

Topic: Inside the Mind of a Pest Control Purchaser

Guest: Cindy Mannes, Executive Director of the Professional Pest Management Alliance and the Senior Vice President of Public Affairs for the National Pest Management Association

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In this episode we discuss:

  • Cindy's background and the distinction between NPMA and PPMA

  • How PPMA is the "marketing machine" for NPMA

  • The value in contributing to PPMA in addition to being a member of NPMA

  • What Mainframe is and how it benefits users

  • How PPMA uses artificial intelligence in its consumer research

  • How community support is very important to the newest generation of buyers

  • How short-form video is playing a role

  • Cindy's impending retirement and why she's excited Jim Fredericks will succeed her as PPMA executive director

Resources mentioned:

Notable: "I think this industry has become extremely professional, and I feel very strongly that PPMA has played a role in that." —Cindy Mannes, NPMA & PPMA

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