Episode 105

11/17/22

Topic: Inside the Mind of a Pest Control Purchaser

Guest: Cindy Mannes, Executive Director of the Professional Pest Management Alliance and the Senior Vice President of Public Affairs for the National Pest Management Association

Click here to listen.

In this episode we discuss:

• Cindy's background and the distinction between NPMA and PPMA

• How PPMA is the "marketing machine" for NPMA

• The value in contributing to PPMA in addition to being a member of NPMA

• What Mainframe is and how it benefits users

• How PPMA uses artificial intelligence in its consumer research

• How community support is very important to the newest generation of buyers

• How short-form video is playing a role

• Cindy's impending retirement and why she's excited Jim Fredericks will succeed her as PPMA executive director

Resources mentioned:

• Mainframe, PPMA's online digital agency (or contact ppma@pestworld.org to sign up)

Notable: "I think this industry has become extremely professional, and I feel very strongly that PPMA has played a role in that." —Cindy Mannes, NPMA & PPMA

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