Topic: Inside the Mind of a Pest Control Purchaser
In this episode we discuss:
Cindy's background and the distinction between NPMA and PPMA
How PPMA is the "marketing machine" for NPMA
The value in contributing to PPMA in addition to being a member of NPMA
What Mainframe is and how it benefits users
How PPMA uses artificial intelligence in its consumer research
How community support is very important to the newest generation of buyers
How short-form video is playing a role
Notable: "I think this industry has become extremely professional, and I feel very strongly that PPMA has played a role in that." —Cindy Mannes, NPMA & PPMA
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