11/17/22
Topic: Inside the Mind of a Pest Control Purchaser
Guest: Cindy Mannes, Executive Director of the Professional Pest Management Alliance and the Senior Vice President of Public Affairs for the National Pest Management Association
In this episode we discuss:
Cindy's background and the distinction between NPMA and PPMA
How PPMA is the "marketing machine" for NPMA
The value in contributing to PPMA in addition to being a member of NPMA
What Mainframe is and how it benefits users
How PPMA uses artificial intelligence in its consumer research
How community support is very important to the newest generation of buyers
How short-form video is playing a role
Cindy's impending retirement and why she's excited Jim Fredericks will succeed her as PPMA executive director
Resources mentioned:
Mainframe, PPMA's online digital agency (or contact ppma@pestworld.org to sign up)
Notable: "I think this industry has become extremely professional, and I feel very strongly that PPMA has played a role in that." —Cindy Mannes, NPMA & PPMA
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