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Episode 146

9/28/23

Topic: Is Demand for Home Services Slowing Down? Part 1

Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave



In this episode we discuss:

  • How Rachel is one of a few repeat guests on the podcast

  • Macroeconomic conditions that are affecting pest control and home services, making it a challenging year

  • What Donnie is seeing at Triangle (increased revenue due to price increases but flat customer counts)

  • What Dan is seeing among clients and peer group members

  • Demand for pest control, according to Google Trends

  • Rachel's observations of an IbisWorld report on the U.S. pest market

  • Dan's take on the results of the report, based on the PCO Bookkeepers & M&A Specialists/William Blair Pest Index

  • The role of Rollins and door-to-door companies

  • Rachel's take on the effects of competition

  • How inflation affects marketing costs

  • A few short-term things PMPs can do to improve their marketing

  • What Rachel calls the "low-hanging fruit," including upsells, cancels and referrals

  • What to know about "zero-click searches"

Resources mentioned:

Notable: "There is definitely an impact in demand that's happening, and if you're a demand-based business you're going to feel it." —Donnie Shelton

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