9/28/23
Topic: Is Demand for Home Services Slowing Down? Part 1
Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave
In this episode we discuss:
How Rachel is one of a few repeat guests on the podcast
Macroeconomic conditions that are affecting pest control and home services, making it a challenging year
What Donnie is seeing at Triangle (increased revenue due to price increases but flat customer counts)
What Dan is seeing among clients and peer group members
Demand for pest control, according to Google Trends
Rachel's observations of an IbisWorld report on the U.S. pest market
Dan's take on the results of the report, based on the PCO Bookkeepers & M&A Specialists/William Blair Pest Index
The role of Rollins and door-to-door companies
Rachel's take on the effects of competition
How inflation affects marketing costs
A few short-term things PMPs can do to improve their marketing
What Rachel calls the "low-hanging fruit," including upsells, cancels and referrals
What to know about "zero-click searches"
Resources mentioned:
PMP Industry Insiders Episode 26 with Rachel Betterbid: 2021 Digital Marketing Strategies That Get Results
PMP Industry Insiders Episode 49 with Rachel Betterbid: 10 Ways to Take Your Digital to the Next Level in the Off Season
PMP Industry Insiders Episode 147 (to come)
Notable: "There is definitely an impact in demand that's happening, and if you're a demand-based business you're going to feel it." —Donnie Shelton
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