Topic: Lawn Care Wisdom with Joe Kucik
In this episode we discuss:
Joe's background as the founder of Real Green Systems, which was sold to WorkWave in 2021
How he and former Scotts Lawn Service franchisees founded ExperiGreen after Scotts sold to Trugreen
How Huron Capital invested in ExperiGreen in 2022, aiding in the company's expansion to 100,000 customers
What else Joe has been working on
How he got into the lawn care industry and began writing software to help his business
Joe's positive outlook for the lawn care industry
How it's more expensive to grow a lawn care company today than 10-15 years ago, but it is still doable
How the Covid years were an exception, and things have slowed down somewhat
His take on valuations and Trugreen's M&A strategy
His experience with peer groups
What Joe wishes he would have done differently early on in his lawn care business
Why he joined the Scotts LawnService franchise system early on
Joe's top advice for LCOs
Notable: "I don't think many industries share like we do ... As long as you run an honest business and do things the right way, you can have plenty of competition and still be friends with them." —Joe Kucik
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