Episode 190

8/22/24

Topic: Journey of a Pest Control CEO

Guest: Dave Bradford, CEO of Certus Pest

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave and PestSure

• PMP Industry Insiders Peer Groups

• Dave's background and what he learned working from publicly traded businesses about financial discipline

• His experience working for private equity-backed firms

• What surprised him when he first joined the pest control industry

• The improvements he made at Environmental Pest Service, which he joined in 2016

• How Certus compares to EPS

• The power of gaining operational and financial visibility into a business by "serving data on a silver platter"

• Why his says "sunshine is the best disinfectant" when it comes to sharing data companywide

• How Certus integrates acquisitions in terms of data management

• How Dave calculates thinks about and calculates customer attrition

• Why he focuses on revenue per square mile

• Certus Pest's plan for the future

  
  

Resources mentioned:

• Reporting software: Fathom, Domo, Power BI

• PCO Bookkeepers & M&A Specialists/William Blair Pest Index

• PestPac by WorkWave video about data and KPIs with Dave Bradford

  
  

Notable: "I didn't know anything about pest control until I started researching it. And man, everything about it really resonated with me because at the end of the day, I like the fundamentals of running a business, particularly focusing on cash and efficiencies. That's what pest control is all about." —Dave Bradford

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