Episode 203
- Marisa Palmieri Shugrue
- Nov 21, 2024
- 1 min read
11/21/24
Topic: Search Everywhere Optimization: The Evolving SEO Landscape
Guest: Derek Cummings, Team Lead, SEO, Coalmarch
In this episode we discuss:
Our sponsors Coalmarch by Workwave and PestSure
PMP Industry Insiders Peer Groups
How customers are getting comfortable starting their searches outside of traditional search engines
Why optimizing for traditional search engines only is not going to be enough
The role of search listening tools
How the younger generations think about search engines versus social for search
How content quality is much more important now than content quantity
Derek's take on the top platforms for pest and lawn companies
The potential for service companies on TikTok
AI search and several ways to optimize for it
Resources mentioned:
WorkWave's Beyond Service User Conference, Feb. 2-5, in Dallas
Notable: "Links are still the backbone of the internet, so you really need to have mentions on the platforms large language models are crawling." —Derek Cummings, Coalmarch
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