Episode 275
- 11 hours ago
- 2 min read
5/21/26
Topic: Streamlining the Pest Control Sales Process
Guests: Eric Fletcher & Cody Smith, Co-Founders, Smarter Launch
In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure, Voice for Pest & Forshaw
PMP Industry Insiders Peer Groups
Introduction to Smarter Launch, a standalone proposal software designed specifically for pest control companies to streamline sales and increase close rates
How, as a former business owner, Eric found the industry's tech stack fragmented and inefficient, leading him to develop a solution that integrates graphing, professional documentation and CRM workflows
The shift from selling a commodity to selling a solution
The importance of educating customers to build loyalty rather than just selling a $59 service
The software's dynamic pricing, robust graphing tools, embedded state/national forms, a media hub for manufacturer content, built-in financing options and automations
How the platform allows technicians to quickly generate detailed, photo-rich proposals on an iPad in just a few minutes, significantly reducing time spent back at the office
How companies see typical close rate increases between 30% and 50% and save salespeople's time
The new instant quote feature, which allows customers to visit a website and generate their own professional proposals after-hours
Integration with CRMs
Future plans, including new industries like lawn care, and new features, such as talk to text
Notable: "Too many pest control companies and lawn care companies sell just a commodity. It's a $59 a month service. And I like to sell a solution. And I think when you sell a solution, the customer becomes very loyal to you because you have educated them." — Eric Fletcher, Smarter Launch
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