Episode 291
9/17/26
Topic: Lawn Care Marketing: What’s Working Now—and What’s Not
Guest: Liam Sunstrum, Owner, Yard Dawgs
In this episode we discuss:
Our sponsors Coalmarch by Workwave, PestSure, Voice for Pest, Forshaw & PestPac by WorkWave
PMP Industry Insiders Peer Groups & Conference
The current growth and expansion of Yard Dawgs into five new markets — nearly tripling its customer count since the last time Liam joined the show in 2023
Why the company's focus is shifting toward customer retention as they continue to scale
How Claude AI integrates with HubSpot to reorganize Yard Dawgs' sales pipelines and identify missed opportunities
Why maintaining a clean database requires daily data exports from RealGreen to HubSpot
Everything in Liam's tech stack: RealGreen, Hubspot, Aircall, Slack, Notion, Claude AI
How using voice notes with AI tools allows technicians to generate detailed, property-specific service reports that clients love
The effectiveness of using Claude Artifacts to build live operational dashboards from RealGreen data
How Donnie's approach using a data warehouse is similar to and different from Liam's
Why high-energy, creative hooks in Facebook ads have been crucial for driving lead growth — and how they plan to spend more than $1 million on Facebook ads next year
The importance of maintaining at least a 4.9 rating on Google to stay competitive in local search rankings
How mass SMS marketing outperformed mass email marketing by a six-to-one ratio
Resources mentioned:
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