June 29, 2021
Topic: Inside the Blockbuster WorkWave/Real Green Systems Deal
Guests: WorkWave CEO David Giannetto and Real Green Systems CEO Bill Nunan
In this episode we discuss:
How Donnie Shelton's company Coalmarch and Real Green announced a strategic partnership with an equity stake in January. Real Green also acquired Lawnbot. In May, WorkWave acquired Slingshot.
WorkWave's roots, which go back 40 years. Many members of the pest control industry know it as Marathon Data or PestPac.
The history of Real Green, which was founded by Joe Kucik in 1984.
WorkWave's private equity owners, how they launched it as a standalone platform company, and how that plays a role in the deal.
The vision for the brands coming together. Real Green will continue to operate as Real Green, essentially becoming a fifth WorkWave platform.
What's in it for the PestPac and Real Green customers and how the deal will allow for acceleration from an innovation standpoint.
How the WorkWave and Real Green user conferences will be combined in 2022.
Why both WorkWave and Real Green became payment facilitators and what will happen with merchant services going forward.
How and why WorkWave will release a credit card for small businesses in the upcoming months.
Whether we can expect any more big deals or announcements.
Notable Quote: "This is a big swing. It's a huge move, we're putting a lot of money on the line to do it, but as moves go, it's a pretty safe bet ... When you step back and you talk about this, very quickly everyone says, 'This makes a lot of sense.'" —David Giannetto
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