Episode 88

7/14/22

Topic: Q2 Wrap: Inflation, Pricing & The Economy

Guests: Dan Gordon & Donnie Shelton

Click here to listen.

In this episode we discuss:

• What Donnie is seeing among Coalmarch clients coming out of the spring, including folks pulling back on marketing on the lawn side due to labor challenges

• Why Dan says the best economy for pest control is not a hot economy and not a horrible economy

• How and why pay-per-click fees are increasing

• The importance of social media now and branding on platforms

• The latest Consumer Price Index report and how pest control inflation is likely at least 16 percent

• Dan and Donnie's take on wage inflation and whether it will come back down

• Why labor, materials and fuel are the three things you need to watch

• The importance of creating some rules for yourself if your margins start to shrink

• The M&A outlook for the rest of the year

• Dan's analysis of the state of the Terminix/Rentokil deal

• Donnie's & Dan's recommendations for Q3 and Q4

Resources mentioned:

• Coalmarch Marketing Benchmark Report

• "I Believe in Crystal Light" jingle

• PMP Industry Insiders Podcast Episode 84: How Much You Need to Raise Prices to Combat Inflation

• Pest Control Index Up 17.4% YOY in May, PCO M&A Specialists, William Blair Report

• PCO Bookkeepers Pest Control Industry Cost Study

• PMP Industry Insiders Podcast Episode 83: How to Develop a Culture of Execution with Tony Massey

Notable: "You shouldn't get aggressive when you're in a bear market; you should get very defensive." —Dan Gordon

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