Topic: Q2 Wrap: Inflation, Pricing & The Economy
Guests: Dan Gordon & Donnie Shelton
In this episode we discuss:
What Donnie is seeing among Coalmarch clients coming out of the spring, including folks pulling back on marketing on the lawn side due to labor challenges
Why Dan says the best economy for pest control is not a hot economy and not a horrible economy
How and why pay-per-click fees are increasing
The importance of social media now and branding on platforms
The latest Consumer Price Index report and how pest control inflation is likely at least 16 percent
Dan and Donnie's take on wage inflation and whether it will come back down
Why labor, materials and fuel are the three things you need to watch
The importance of creating some rules for yourself if your margins start to shrink
The M&A outlook for the rest of the year
Dan's analysis of the state of the Terminix/Rentokil deal
Donnie's & Dan's recommendations for Q3 and Q4
Notable: "You shouldn't get aggressive when you're in a bear market; you should get very defensive." —Dan Gordon
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