top of page
  • Facebook
  • LinkedIn
  • Instagram
  • Youtube

Episode 101

  • Writer: Marisa Palmieri Shugrue
    Marisa Palmieri Shugrue
  • Oct 20, 2022
  • 1 min read

10/20/22

Topic: Q3 Reflections

Guest: Dan Gordon & Donnie Shelton



In this episode we discuss:

  • How Donnie stayed at a "hipster hotel" in Boston at PestWorld


  • How higher interest rates and mortgage rates over 7 percent may affect the pest control industry

  • How JPMorgan Chase CEO Jamie Dimon said a recession is likely in next six to nine months

  • Other potential effects of rising interest rates for PMPs

  • How Donnie is preparing for a potential recession (avoiding new debt, shoring up credit lines, preserving gross margin)

  • Marketing results Coalmarch is seeing on average: Leads - 0-15% YoY Sales - 10-15% Costs - 70-90% (paid search) Search Volume - 5%

  • PCO M&A Specialists/William Biar Pest Index results: June -14% YoY July - 11% YoY Aug. - 18% YoY (reflecting the full implementation of price increases)

  • Dan's advice on how to navigate gross margin when labor, materials and fuel are increasing

  • Why and how to communicate price increases to commission-based employees

  • What Dan and Donnie are hearing and seeing about customer attrition

  • An M&A update from Dan's perspective

  • The Terminix/Rentokil deal completion

Notable: "Our industry in general is pretty resilient, but be wise. Clean up. Make sure you can weather a storm at less growth." —Donnie Shelton

Like what you heard?


Rate and review us on Apple.


Tell a friend in the industry.

Subscribe on

Apple Music













 
 
 

Recent Posts

See All
Episode 231

In this episode, Coalmarch's Janelle Lucas digs into the top marketing missteps made by pest and lawn companies. From inconsistent review generation to ignoring local SEO and under-investing in brandi

 
 

Comments


bottom of page