Topic: How to Evolve & Grow in Lawn Care
In this episode we discuss:
How Donnie bought lawn care from a Weed Man door-to-door team
Jennifer's background in the lawn care industry with Weed Man, starting with her father buying a franchise, she and her husband running a location, scaling from there to run Weed Man USA/Turf Holdings, and eventually purchasing the rights to Weed Man Canada
Her take on how things are the same and different today vs. 30 years ago when she started the industry
What got Weed Man through COVID-19
How today's biggest challenge is labor and why her message to franchisees is "suck it up, buttercup"
What Jennifer learned when she applied for jobs at several other companies
All the ways recruiting is like marketing and why it's vital to innovate
How Weed Man analyzed pay and culture among its franchisees
The definition of zero-based budgeting and how Weed Man does it
Why Turfbot was appealing to Jennifer and why she believes robotic mowing is the future
How things are going so far with Turfbot
Where Weed Man's growth will come from in pursuit of becoming a half a billion dollar company
Lawn & Landscape magazine Leadership Award article about Jennifer Lemcke's background
Notable: "In the end, this industry is not run from a boardroom. This industry is down in the weeds, pun intended, and that's where you win. You win the details." —Jennifer Lemcke, Weed Man
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