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Episode 165


Topic: How To Be Better Than Average in Pest & Lawn

Guests: Dan Gordon & Donnie Shelton

In this episode we discuss:

  • PMP Industry Insiders Peer Groups

  • How some podcast followers have been inadvertently unsubscribed. If you're a regular listener, please:

    • Open the Apple Podcasts App

    • Search and select PMP Industry Insiders

    • In the top right, you may see an arrow down or a pause symbol — tap it to turn on automatic downloads

    • If you see a plus symbol, tap it to follow the show

    • If you see a checkmark, you’re good to go

  • A social media post asking about the importance of knowing industry averages if you want to be a better-than-average company

  • The role of industry benchmarking and averages

  • How the game changes as your company grows or changes shape (for example, door-to-door)

  • The concept of leadership capital and picking your battles

  • Benchmarks vs. goals

  • SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound)

  • The difference between KPIs for the business and KPIs for people

  • The three categories Dan says you must keep in check to succeed in pest/lawn

  • What Donnie focuses on for his "golden P&L"

Resources mentioned:

Notable: "This whole idea that 'I shouldn't have to look at averages because I'm better than average,' I laugh at that." —Donnie Shelton
Notable: "If you want to be better than average, you have to study the averages in order to know what better is." —Dan Gordon

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