Episode 165

2/22/24

Topic: How To Be Better Than Average in Pest & Lawn

Guests: Dan Gordon & Donnie Shelton

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave and PestSure

• PMP Industry Insiders Peer Groups

• How some podcast followers have been inadvertently unsubscribed. If you're a regular listener, please:

  • Open the Apple Podcasts App

  • Search and select PMP Industry Insiders

  • In the top right, you may see an arrow down or a pause symbol — tap it to turn on automatic downloads

  • If you see a plus symbol, tap it to follow the show

  • If you see a checkmark, you’re good to go

• A social media post asking about the importance of knowing industry averages if you want to be a better-than-average company

• The role of industry benchmarking and averages

• How the game changes as your company grows or changes shape (for example, door-to-door)

• The concept of leadership capital and picking your battles

• Benchmarks vs. goals

• SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound)

• The difference between KPIs for the business and KPIs for people

• The three categories Dan says you must keep in check to succeed in pest/lawn

• What Donnie focuses on for his "golden P&L"
  

Resources mentioned:

• Video: Jocko Willink on leadership capital

• The PCO Bookkeepers & M&A Specialists Pest Control Industry Cost Study

• PMP Industry Insiders Episode 158 with Todd Burke: Pest Insurance Market Update

• Coalmarch Marketing Benchmark Report
  

Notable: "This whole idea that 'I shouldn't have to look at averages because I'm better than average,' I laugh at that." —Donnie Shelton

Notable: "If you want to be better than average, you have to study the averages in order to know what better is." —Dan Gordon

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