Episode 253

12/4/25

Topic: X-Rai Call Analytics Dashboard — Explained

Guest: Raymond Kidwell, Director of Business Development, Voice for Pest

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In this episode we discuss:

• Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest

• PMP Industry Insiders Peer Groups 

• A presentation Donnie heard at NCPMA's United We Stand conference by X-Rai's Madi Allen

• How Voice for Pest works and ties in with X-Rai, an AI-driven call analytics dashboard

• An example of how X-Rai works with non-leads coming in to your tracking phone number

• How X-Rai has been trained on pest control industry data, including more than 1 million calls per month

• What X-Rai's AI agents can do for your business

• How the call-scoring module works

• Why X-Rai has five different kinds of agents and the key to success with AI agents

• How to use AI for overflow management

• Why Donnie intends to enroll Triangle as "test dummies" for this new tech

• The prospect of an AI outbound sales team

  
  

Resources mentioned:

• PMP Industry Insiders Episode 191: AI In Action: Enhancing Pest & Lawn Call Centers

• PMP Industry Insiders Episode 224: Triangle & Voice for Pest: A Field Report

Notable: "You can put AI on top of mostly anything, but it still needs to learn what the vernacular of your industry is." —Donnie Shelton

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