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Episode 258

  • Writer: Marisa Palmieri Shugrue
    Marisa Palmieri Shugrue
  • 3 days ago
  • 1 min read

1/22/26

Topic: The King Green Journey: Growth, Family & Private Equity

Guest: Charlie King, Founder of King Green



In this episode we discuss:

  • Our sponsors Coalmarch by Workwave, PestSure & Voice for Pest

  • PMP Industry Insiders Peer Groups

  • How Charlie founded the company with his late wife Barbara, growing it to nine locations in three states

  • How his daughters, Jennifer and Amber, now lead the company, which recently partnered with private equity firm Plexus to be a platform

  • Charlie's background, approach to family business and earlier attempts at selling his company

  • Why King Green decided to partner with private equity now

  • His take on the due diligence process, which he called a "financial colonoscopy"

  • Charlie's and Jennifer's involvement in industry associations over the years

  • What he would do if he were looking to sell and how King Green was introduced to private equity

  • The decision to roll equity and the opportunity it presents for his family and the team

  • The strategies Charlie focused on for growth and brand strength over the years and his advice for other lawn care operators

Notable: "Twenty-five years ago, it was all about building gross volume. Today, it's about building EBITDA or profits." —Charlie King

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