Episode 258
- Marisa Palmieri Shugrue
- 3 days ago
- 1 min read
1/22/26
Topic: The King Green Journey: Growth, Family & Private Equity
Guest: Charlie King, Founder of King Green

In this episode we discuss:
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How Charlie founded the company with his late wife Barbara, growing it to nine locations in three states
How his daughters, Jennifer and Amber, now lead the company, which recently partnered with private equity firm Plexus to be a platform
Charlie's background, approach to family business and earlier attempts at selling his company
Why King Green decided to partner with private equity now
His take on the due diligence process, which he called a "financial colonoscopy"
Charlie's and Jennifer's involvement in industry associations over the years
What he would do if he were looking to sell and how King Green was introduced to private equity
The decision to roll equity and the opportunity it presents for his family and the team
The strategies Charlie focused on for growth and brand strength over the years and his advice for other lawn care operators
Notable: "Twenty-five years ago, it was all about building gross volume. Today, it's about building EBITDA or profits." —Charlie King
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