June 16, 2021
Topic: Technology Trends and Opportunities for the Lawn Industry
Guest: Bill Nunan, president and CEO of Real Green Systems
In this episode we discuss:
Bill's background in the Navy and vertical software companies and how he came to lead Real Green Systems.
The upside of private equity investment for a software company's customers.
Bill's take on the long-term impacts of the COVID-19 pandemic, including remote work, a contact-free or paperless customer experience and more.
Real Green's strategy with direct mail marketing going forward and the trend toward bringing marketing data together for better analysis.
The biggest areas of opportunity for pest and lawn in terms of leveraging technology.
How industries outside of pest and lawn are using machine learning to prevent customer churn or improve routing, for example.
The internet of things (IoT), such as instrumented spreaders to see product coverage on a lawn.
Improving communications through texting, video content and more.
More third-party integrations and what's to come for Real Green.
Low-hanging fruit for pest and lawn care company owners.
Advice: "When you're marketing, you're thinking about different channels, whether it be digital marketing, traditional marketing, email marketing. There's a role for all of these channels. The magic is how you bring them together in one product to optimize the effectiveness of your aggregate marketing spend." —Bill Nunan
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