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Episode 38

June 16, 2021

Topic: Technology Trends and Opportunities for the Lawn Industry

Guest: Bill Nunan, president and CEO of Real Green Systems

In this episode we discuss:

  • Bill's background in the Navy and vertical software companies and how he came to lead Real Green Systems.

  • The upside of private equity investment for a software company's customers.

  • Bill's take on the long-term impacts of the COVID-19 pandemic, including remote work, a contact-free or paperless customer experience and more.

  • Real Green's strategy with direct mail marketing going forward and the trend toward bringing marketing data together for better analysis.

  • The biggest areas of opportunity for pest and lawn in terms of leveraging technology.

  • How industries outside of pest and lawn are using machine learning to prevent customer churn or improve routing, for example.

  • The internet of things (IoT), such as instrumented spreaders to see product coverage on a lawn.

  • Improving communications through texting, video content and more.

  • More third-party integrations and what's to come for Real Green.

  • Low-hanging fruit for pest and lawn care company owners.

Advice: "When you're marketing, you're thinking about different channels, whether it be digital marketing, traditional marketing, email marketing. There's a role for all of these channels. The magic is how you bring them together in one product to optimize the effectiveness of your aggregate marketing spend." —Bill Nunan

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