Feb. 10, 2022
Topic: Digital Marketing - Beyond the Website
Guest: Jay Stalls, senior SEO manager at Coalmarch
In this episode we discuss:
Whether it's still important to focus on search engine optimization (SEO)
How Jay says it is viable to scale your business just through ads, but you may hit a limit
How the majority of clicks are still going through organic channels, even though search engine results pages (SERPs) are dominated by paid ads
Many people will skip ads and click on organic search results instead
What goes into SEO expenses and how SEO is a longer game in terms of ROI than paid ads
Why the budget allocation between paid and organic is unique to each company
How you can differentiate your website from the competition
How to measure the quality of your SEO
Top website ranking factors (content and backlinks)
What good content means today and why it's more than city pages
How reviews play a role
Common blog SEO mistakes Jay sees
Why it's important for techs to help generate reviews and take photos for your website or Google Business Profile
The SEO benefits of getting involved in your local community
Google Business Profile (formerly Google My Business)
SEO tool: Ahrefs
Advice: "You can't just pump out a bunch of city pages and call it a day." —Jay Stalls
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