Episode 67

Feb. 10, 2022

Topic: Digital Marketing - Beyond the Website

Guest: Jay Stalls, senior SEO manager at Coalmarch

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In this episode we discuss:

  • Whether it's still important to focus on search engine optimization (SEO)

  • How Jay says it is viable to scale your business just through ads, but you may hit a limit

  • How the majority of clicks are still going through organic channels, even though search engine results pages (SERPs) are dominated by paid ads

  • Many people will skip ads and click on organic search results instead

  • What goes into SEO expenses and how SEO is a longer game in terms of ROI than paid ads

  • Why the budget allocation between paid and organic is unique to each company

  • How you can differentiate your website from the competition

  • How to measure the quality of your SEO

  • Top website ranking factors (content and backlinks)

  • What good content means today and why it's more than city pages

  • How reviews play a role

  • Common blog SEO mistakes Jay sees

  • Why it's important for techs to help generate reviews and take photos for your website or Google Business Profile

  • The SEO benefits of getting involved in your local community

Resources mentioned:

Advice: "You can't just pump out a bunch of city pages and call it a day." —Jay Stalls

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