top of page

Episode 107


Topic: How to 10X Your Pest Control Company

Guest: Dan Gordon & Donnie Shelton

In this episode we discuss:

  • What does "10X" mean and where did the idea come from?

  • How 2X may be more difficult than 10X

  • How you already have 10X-ed your business from where you started

  • Why the process is as important as the goal of 10X

  • How Donnie uses the 10X concept to think about revenue, profit, time and, ultimately, his freedom

  • Why owners must know their value and role in the organization

  • The importance of having and sticking with an operating system

  • Why "who" is the most important part of executing your vision as an entrepreneur

  • The three things Donnie says are most important for the leader to focus on: people, culture and numbers

  • Why you need a deadline for 10X

  • Donnie's 10X goal for Triangle and how it has helped him clarify his vision and make decisions

Resources mentioned:

Notable: "There are no unreasonable goals, only unreasonable deadlines." —Donnie Shelton

Like what you heard?

Rate and review us on Apple.

Tell a friend in the industry.

Subscribe on

Apple Music


bottom of page