4/6/23
Topic: When Is It Time to Fire Your Marketing Firm?
Guest: Frank Andolina, Frank Andolina, COO, Coalmarch by WorkWave
In this episode we discuss:
How it's important for your marketing company to be proactive
Why it's important to consider whether any problems are on your office's side
How pricing may be out of your marketing firm's hands, depending on the platform
Why you must be clear on your marketing goals, starting with growth goals and working backward toward how many sales you need to generate to achieve it
How important it is to treat your vendors like a part of your team
How frequently you should be meeting with your marketing firm
The potential risks and difficulties of changing agencies
How agencies define leads differently and why it's important to understand the difference
Why Donnie only relies on internal data rather than vendor data
Resources mentioned:
PMP Industry Insiders Podcast Episode 103 with Frank Andolina: Combating the Ever-Rising Cost of Digital Marketing
Notable "I view vendors like I view my team members. If you treat a team member poorly and you give them poor direction ... what's going to happen to that team member over time?" —Donnie Shelton
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