6/6/24
Topic: Google AI Overview (formerly Google SGE): The Next Frontier of Digital Marketing
Guests: Dan & Donnie
In this episode we discuss:
Our sponsors Coalmarch by Workwave and PestSure
PMP Industry Insiders Peer Groups
Google's AI product formerly known as SGE — now called AI Overview
Why Google is making these updates to search
What can you do as a business owner to leverage this new product?
How it's early in this process and there's not a proven formula yet to get your content into "the box"
EEAT principles still matter
Experience
Expertise
Authoritativeness
Trustworthiness
When you should run from a website vendor
The importance of long-tail keywords
How Google might monetize AI in the future
The No. 1 thing you can do to demonstrate your expertise, authority and trustworthiness to AI
Why you need vendors that are on top of these changes
Resources mentioned:
PMP Industry Insiders Episode 166: Q&A with an AI Expert
PMP Industry Insiders Episode 155: How to Leverage AI in 2024
PMP Industry Insiders Episode 149: A Winning AI Strategy for Your Pest & Lawn Company
PMP Industry Insiders Episode 113: ChatGPT: The Pest & Lawn Game Changer
PMP Industry Insiders Episode 37 with Ed Robinson: How to Build a Network to Get You to the Next Level
PMP Industry Insiders Episode 175: Rentokil's Leaders Talk Growth Strategy
Google's Search Central blog
Notable: "In terms of the future, if you don't understand (AI), that's OK. You just need to get people on your team who do understand, and make sure that you are changing and adjusting your strategy." —Donnie Shelton
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